"A BATTALION OF TANKS COULDN'T HOLD BACK TORONTO-BASED SRI LANKAN BORN ROVEENA'S VOCAL TALENT."
- DAVID FARRELL, FYI MUSIC NEWS
Over the past year, vocal powerhouse Roveena has been taking the music scene by storm. With her music reaching over a million spins and shattering over 12 Million views on YouTube through video collaborations featuring her signature voice. Roveena has emerged reborn with her powerful highly anticipated sophomore album FEARLESS co-written with James Bryan (Sony/ATV Publishing/ Nelly Furtado/ The Philosopher Kings/ Prozzak).
Roveena’s extensive, gripping vocals also earned her the title of 'Best Pop Artist' at the Toronto Independent Music Awards and 'Best Female Artist' at the Anokhi Media Awards. Roveena’s title track “Fearless” has been gaining attention locally and internationally (BBC Radio) and was featured during the 2018 Pyeongchang Winter Olympics
Roveena's debut EP PERFECT WORLD received critical acclaim, with Roveena quickly being recognized as “a stunning voice that needs to be heard” and garnered attention from various media and radio outlets, including glowing reviews from CBC Radio and CityTV.
Roveena’s musical breakthrough happened after she reluctantly posted a video of herself singing Etta James’s "At Last" on YouTube. The video caught the eyes & ears of Toronto's CityTV producers, landing her a guest spot to perform on live television. Roveena dazzled hosts with the power of her voice so much, that a planned one minute segment turned into eight minutes - an appearance that would launch Roveena's career.
“Everything snowballed from that point,” she says. Soon after her Breakfast Television debut, Roveena was invited to sing the national anthems at Toronto Blue Jays and NFL games, and placed in the Top 3 on the singing competition show TVI’s Superstar, which boosted her profile, both in Canada and internationally.
Roveena has experienced a rather nomadic life, living in Sri Lanka, the U.K., and Nigeria prior to settling in Canada with her parents. She comes from a musically-oriented family, and was singing almost from the cradle. “My parents have audio tapes of me singing along to ABBA songs at 18 months,” Roveena recalls, laughing. Growing up, she frequently mesmerized listeners at family events and community concerts and also became proficient as a pianist.
Roveena’s key early musical inspirations were the three leading divas of our time, Celine Dion, Whitney Houston, and Mariah Carey. She studied classical piano and composition at The University of Waterloo, but chose to pursue a career in human resources. Her love of music never diminished though, and the fateful City TV appearance encouraged her to plunge headfirst and pursue her passion for music with total commitment.